The South Korean art scene has gained global recognition in recent years, standing out as a hub not only for having one of the highest numbers of private art museums worldwide but also for the prestigious homegrown and international art galleries operating within the country. Moreover, Korea is home to some of the top blue-chip artists in the world—Lee Ufan, Nam June Paik and Lee Bul to name a few—as well as a growing number of emerging artists rising to international fame. In recognition of its burgeoning impact on the art world, Sotheby’s Institute of Art and LARRY’S LIST are taking you on an immersive 5-day study tour around Seoul and Busan this May. Expect to gain valuable guidance and insights as you navigate the art landscape and develop a comprehensive understanding of the booming Korean art market culminating in VIP access to Art Busan fair.

Here, LARRY’S LIST highlights five key reasons to join the tour and find your place in the vibrant Korean art scene:

1. Meet pillars of the Korean art scene
Tapping into Sotheby’s Institute’s and LARRY’S LIST’s art world networks, you will be introduced to key players in the Korean art ecosystem. Encounter founders, curators and industry professionals who actively contribute to the dynamic art scene as you tour notable galleries, museums, auction houses and collections shaping the Korean art market. Enjoy a private dinner with Korean art scholars and art world professionals along the way.

2. Become a Korean art world expert
This unique and immersive study tour experience includes introductory academic lectures and group discussions to lay the foundation of a thorough understanding of the Korean art scene. Throughout the five days, you will hear expert commentary on Korean contemporary art, learn directly from industry leaders about the complexities and driving forces behind the thriving Korean art market and emerge with enriched knowledge and insight that will position you as a savvy participant in the thriving dynamics of the Asian art market.

3. Explore Korean contemporary art in its native setting
Gain valuable insights into the cultural differences between Seoul and Busan as you tour their respective art districts and explore curated exhibitions. Immerse yourself in local art trends and dynamics through interactions with industry experts and tours of prominent artist studios such as that of Choi Jung Hwa.

4. VIP experience at Art Busan
The study tour ends with a visit to Art Busan, the most important art fair on the south coast of Korea, as a VIP guest. Engage with relevant art galleries displaying distinctive contemporary art from Busan and beyond. Discuss trends and dynamics present at the fair and put your newly acquired knowledge to the test.

5. Uncover collecting strategies in the Korean way
Visit leading museum collections, including Leeum Museum in Seoul, and engage in conversations with directors about their current and future collecting strategies. Explore public collecting approaches prevalent in South Korea, home to a world-leading number of private museum collections.

Join this exclusive art study tour and gain the tools, knowledge and connections to navigate the Korean art world with confidence. Limited spots are available so be sure to secure your place now for an unforgettable art journey through Seoul and Busan.
Dates: May 06 – 10
Location: Seoul and Busan

More information is available on the Korean Art Tour: Seoul and Busan study tour page.

For any questions about the study tour, please email contact@larryslist.com.