Started collecting contemporary art over a decade ago, Ava Ayoubi is constantly attracted to artworks that mirror her own experiences and emotions. Housing her art collection in her apartments in both Dubai and Tehran, she also occasionally collaborates with curators to showcase some selected pieces from her private collection in group exhibitions. Besides collecting art, her passion for art has brought her to study art curation at Sotheby’s Institute of Art and to transform her childhood home into an art gallery in Tehran, the Bavan Gallery.
Ava asserted, “While the shadows of war may loom over us, the art scene in Tehran stands as a testament to the indomitable spirit of its people, reinforcing the belief that through art, we can find unity, solace, and the courage to envision a brighter future.”
LARRY’S LIST had a conversation with Ava about her first and her latest art acquisitions, the artist and the gallerist who has inspired her most in the art world, the art scene now in Tehran despite the recent war, as well as three emerging artists from Iran to keep on our radar.
Collecting
What made you want to start collecting art? What is the main motivation behind your collecting?
My journey into the world of art collecting was ignited by a singular piece that spoke to me on a profound level. The artwork is influenced by the Realism movement, particularly showcasing hyper-realistic details, featuring self-portrait. In that painting, I found a reflection of myself, where each brushstroke seemed to whisper a shared secret between the artist and me. Collecting art has since evolved into a means of preserving memories; it feels like capturing fleeting moments in time, encapsulating emotions and experiences that resonate deeply within.
As the years have passed, my collection has transformed into a mirror of my inner life, filled with questions rather than answers. Each work holds a story, a fragment of my journey, inviting contemplation and dialogue, and making my collection a living testament to my evolving self.
When did you fall in love with a piece of art? What was it?
During a transformative visit to the Louvre Museum, I encountered Caravaggio’s masterpiece, “The Death of the Virgin,” a work that resonated profoundly with my perceptions of art and society. This painting, depicting the Virgin Mary in her final moments surrounded by a group of onlookers, captivated me not only for its dramatic use of light and shadow—a hallmark of Caravaggio’s style—but also for the emotions it evokes.
The contrasting reactions of the figures surrounding Mary, some immersed in sorrow and others showing indifference, deepened my reflection on the themes of love and loss. This powerful imagery transcended mere aesthetics, prompting me to ponder the complexities of human connection in moments of crisis. In this moment, my appreciation for art blossomed into a deeper understanding of its ability to illuminate the human experience, making “The Death of the Virgin” a pivotal piece in my artistic journey.
What is your focus regarding the artists in your collection? Are you more interested in emerging or renowned artists, local or international artists?
My collection is predominantly focused on the dynamic works of the new generation and young emerging artists. I believe it is vital to champion these creative voices, providing them with the support and encouragement necessary for their artistic evolution. By nurturing their talents, we not only inspire them to explore new avenues of expression but also pave the way for the celebrated names of tomorrow in the art world.
While my primary interest lies in these youthful creators, I also possess a deep appreciation for master artists and their timeless works. This blend enriches my collection, creating a vibrant dialogue that juxtaposes the innovation of new talents with the established brilliance of renowned artists, ultimately reflecting the diverse landscape of contemporary art.
What art has consistently attracted you? Or what is the theme that unites all the works you have acquired?
I find that each art piece offers a unique glimpse into the vision of its creator. When I acquire a work for my collection, it becomes more than just an acquisition; it mirrors my own experiences and emotions, forging a deep connection between me and the artist. Each piece contributes a distinct chapter to my life story, unity in diversity—and together, they encapsulate the journey I’ve traveled thus far.
What were the first and the latest artworks you purchased?
The first artwork I acquired was by Zeynab Movahed, an artist renowned for her evocative self-portraits that depict her daily life as a woman. Upon encountering her painting, I felt a profound connection to the imagery, as it reflected my own journey of growth and blooming in life. Movahed’s ability to capture the essence of womanhood through her art resonated with me deeply.
In contrast, the latest piece I purchased comes from the recent exhibition at my Bavan Gallery, showcasing Berlin-based artist Neda Saeedi. Her solo exhibition, which took place about two months ago at Kunsthalle Vienna, offered a captivating perspective on life from sunrise to sunset. Saeedi’s work is a deep exploration of existence, conveyed through rich textures that embody the elements of fire, sea, and earth. Her artistry invites viewers to engage with the sensory experiences of life, making it a truly remarkable addition to my collection.
How many artworks do you own? Where do you display your collection?
I take great pride in my collection, which consists of approximately 50 carefully curated pieces. These artworks find their home in my apartments in both Dubai and Tehran, creating vibrant environments infused with creativity and culture. Each piece is thoughtfully displayed, allowing the unique stories and emotions they convey to resonate within the spaces I inhabit. My collection is not just a reflection of my artistic tastes; it’s a visual dialogue that enriches my daily life, inviting both contemplation and inspiration.
Have you ever presented your art collection publicly?
I find immense joy in sharing my passion for art with others. On occasion, I collaborate with curators who display selected pieces from my personal collection in group exhibitions, allowing my works to engage with diverse audiences. Looking ahead, I am excited about the prospect of showcasing my entire collection in my own gallery. This envisioned exhibition will serve not only as a visual feast but also as a narrative journey, where each artwork tells a part of my story. By sharing this collection publicly, I aim to create a space where viewers can connect with the art on a personal level, exploring the emotions and experiences that inspired each piece.
What considerations guide you to make a purchase?
When it comes to acquiring art, my guiding principle is the immediate connection that surges when a painting, sculpture, or photograph speaks to me. It’s a visceral experience, one that transcends mere aesthetics and resonates with my spirit.
I pay meticulous attention to the craftsmanship behind each piece—examining the brushstrokes, assessing the quality of materials, and considering the work’s durability over time. While my passion drives my decisions, I also recognize the importance of being informed. I’m keen to explore auction trends, gauge gallery representation, and assess whether the artist’s market is on the rise. However, I firmly believe that art should never be purchased solely as an investment; doing so would strip the walls of their souls and characters.
Ultimately, I reflect on personal significance: Does this piece belong in my life? Will it challenge my perspective, bring joy, or ignite stimulating conversations? The most remarkable pieces feel as though they were destined to be part of my story—a harmonious blend of personal resonance and artistic merit that completes my collection.
What is your most treasured artwork?
Selecting a single piece as my most treasured artwork feels almost impossible, as each piece in my collection carries its own unique significance. However, if I had to choose, I would highlight a captivating work that symbolizes resilience and transformation. A documentary photograph by Mohamad Farnoud, taken during the Iran-Iraq War, captures the significant moment of the recapture of Khorramshahr. This powerful image represents an important chapter in my country’s history.
This piece serves as a constant reminder of the power of art to transcend boundaries and evoke profound emotions. It speaks to me in ways that words often cannot, embodying the spirit of exploration and discovery that drives my passion for collecting. In essence, it resonates with the idea that art is not merely decorative but a vital part of my identity—challenging me to see the world through a different lens, inspiring dialogue, and connecting with others on a deeper level.
Through this treasured work, I am reminded that art has the unique ability to capture the complexities of the human experience, and it is this essence that keeps my collection alive and vibrant. However, I would like to emphasize that this piece, like many others in my collection, is treasured and holds equal value; I do not assign different degrees of worth to them.
How important is it for you to meet the artists who created the artwork?
Meeting the artists behind the artwork is incredibly significant to me. Engaging with these talented individuals allows me to tap into their creative minds and unique perspectives. This connection transforms each piece into a narrative rich with intention and meaning.
Understanding the story behind a work adds depth that might otherwise go unnoticed. Each brushstroke or curve of a sculpture carries the weight of the artist’s experiences and emotions. By conversing with them, I gain invaluable insights that enhance my appreciation for their creations.
These interactions foster a sense of community, where art becomes a shared dialogue between creator and observer. Ultimately, these encounters remind me that each piece holds a world of thoughts and feelings, enriching both my life and those who experience the art.
The Art World
What was your happiest moment being involved in art?
One of my happiest moments in the art world came when I transformed my childhood home into a gallery, opening my very own space in the heart of Tehran, called Bavan. This endeavor was not just a personal milestone, but a dream realized—a place where I could bring together artists, storytellers, and the art community.
Establishing Bavan allowed me to share my passion for art with others while honoring the memories of my upbringing. It has become a vibrant hub that fosters creativity, dialogue, and collaboration. Seeing artists thrive and the community engage with their work fills me with an immense sense of joy and purpose.
This journey is deeply meaningful, not only for me but for the many artists and visitors who find inspiration and connection within these walls. It’s a reminder that art has the extraordinary power to shape our environments and enrich our lives collectively.
Who inspires you the most in the art world?
Among the artists I admire, Tracey Emin undeniably stands out as a legend. Her bold, emotive works and unapologetic attitude resonate deeply with me, serving as a reminder of the power of personal expression in art. Emin’s ability to confront complex emotions and societal issues through her art is both captivating and inspiring.
In the realm of gallerists, Sadie Coles has significantly influenced my perspective. While studying art curation at Sotheby’s, I learned about her innovative approach to exhibiting contemporary art, which emphasized the importance of fostering meaningful connections between artists and the public. Her dedication to pushing boundaries and championing diverse voices in the art world continues to inspire my own journey. Both Emin and Coles embody the courage and vision I aspire to emulate in my work.
Tehran and beyond: healing
How is the art scene in Tehran nowadays?
The recent war in Iran has unleashed unimaginable suffering and disruption, casting a long shadow over our lives. However, I firmly believe that art becomes a lifesaver during such dire times, offering solace and a means to process our collective experiences.
Tehran’s art scene is remarkably dynamic and vibrant, especially with a wave of talented young artists emerging. These artists are not only educated but also possess the potential to gain international recognition, as I’ve witnessed firsthand through my work in Bavan. Their creativity reflects a spirit of perseverance, offering fresh perspectives that resonate with both local and global audiences.
Moreover, the enthusiasm from young collectors investing in art signals a growing appreciation for cultural expression, even in these trying circumstances. This engagement fosters a community that values creativity as a means of healing and understanding.
In essence, while the shadows of war may loom over us, the art scene in Tehran stands as a testament to the indomitable spirit of its people, reinforcing the belief that through art, we can find unity, solace, and the courage to envision a brighter future.
Can you name three local emerging artists who should be on our radar?
Certainly! I’d like to shine a light on a few exceptional local emerging artists who are making remarkable strides in the art world. Elham Pourkhani is an artist known for her contemporary interpretations of traditional Iranian miniatures. Her latest piece was even featured in the Washington Post, showcasing her talent during our recent exhibition in Washington.
Nima Zaare Nahandi, a talented artist working between Tehran and Paris, is currently exploring the realms of marble sculpture. We are excited to soon showcase his innovative work at Bavan, which promises to captivate our audience with its elegance and depth.
Lastly, Yasi Alipour brings a unique perspective to the art of paper. Her focus on techniques like cyanotype and folding transforms simple paper into stunning artistic expressions that resonate with both tradition and contemporary aesthetics.
While these three artists are carving out significant spaces in our artistic community, I want to acknowledge that there are countless other talented individuals whose contributions are equally important. The diversity of voices and creativity within our collective enriches the art scene, and I encourage everyone to explore and support the broader array of emerging artists who continue to inspire us all.
What are you especially excited about in regard to art in the rest of 2025?
As we navigate the scars left by the recent war in our region, I find myself especially excited about the healing power of art and its profound ability to bring peace and enrich our culture. Upcoming exhibitions at Bavan in Tehran and Dubai, as well as our participation in the Menart Art Fair in Paris for the first time this October, hold immense significance for us.
These platforms offer a unique opportunity to showcase the resilience and creativity of artists who channel their experiences into powerful expressions of hope. In a time when so many are searching for solace, art serves as a vital means of communication, helping to bridge divides and promote understanding.
Through these exhibitions, we strive to remind ourselves and others that even amid chaos, art can foster unity and healing. I am excited to witness how these dialogues can inspire collaboration and empathy, ultimately contributing to a more peaceful future for us all.
Related: Bavan Gallery
Instagram: @ava.ayoubi, @bavangallery
A selection of artists Ava collects:
Farah Ossouli
Fereydoun Ave
Mojtaba Tabatabaei
Neda Saeedi
Rokni Haerizadeh
By Ricko Leung
